Loyal Staff Equals Loyal Customers’: A Personal Reflection
-- Dr. Stephanie Jones
Staff members stay loyal to organizations with good growth prospects, and especially where they feel they can build relationships with customers and really add value for them. Conversely, staff members will leave apparently unsuccessful organizations with high customer turnover and lack of customer loyalty—it’s just not much fun or rewarding. In such an organization, there is no opportunity to really help customers in an ongoing way; so this contributing factor to job satisfaction is lacking.
© 2011, Dr. Stephanie Jones. All Rights reserved.
Hiring the Best
-- Terence R Traut
Hiring continues to be the key to a company’s success. Hiring the right staff —with the skills and characteristics required for success—requires behavioral event interviewing. This article provides insights into effective interviewing and hiring.
© 2011, Terence R Traut. All Rights reserved.
Customer Loyalty Programs: Best Practices
-- David Robinson
It’s a rare business owner or manager who can say, “We have as much revenue as we can handle, and frankly, profitability is better than we’d ever hoped for.” Most executives are faced with the daily struggle to increase turnover and bring more money to the bottom line. ‘Customer Loyalty Programs’, familiar to most executives in the form of frequent flier miles, have become ubiquitous. Companies, small and large, offer a myriad of loyalty reward programs but not all of them are thoughtfully designed or effective. This brief review describes when loyalty programs work well, the features of the best programs and the various types of program that can be adopted.
© 2011, David Robinson. All Rights reserved.
Build Your Hub to Sustain Business Success
-- Dan Coughlin
Dan Coughlin is a business keynote speaker, seminar leader, and executive coach on leadership, innovation, and branding. He is also the author of four books on generating sustainable, profitable growth. His clients include McDonald’s, GE, Toyota, Prudential, Coca-Cola, Marriott, Boeing, Abbott, SUBWAY, Kiewit, and the St. Louis Cardinals. Visit www.thecoughlincompany.com to know more.
© 2011, Dan Coughlin. All Rights Reserved.
An Outsider’s Perspective on Enabling Organizational and Customer Loyalty Through Appreciative Insights
-- Mohit (Max) Bhanabhai
To create the mode of thinking to accommodate the flow of information that is evidently abstractions and articulations, is not only very useful but also provokes scientific enquiry into technical issues that could have been overlooked and which could be quite serious to the business agenda!
© 2011, Mohit (Max) Bhanabhai. All
Rights reserved.
The Loyalty Link
-- Robert L Jolles
Is it really true that loyal employees create loyal
customers? We’d all like to think so. Of course, we’d all like to think that good things happen to good people too, so I decided to test this theory of loyalty and go beyond hoping this is true. I decided to prove it.
© 2011, Robert L Jolles. All Rights
reserved
Putting Employees First and Customers Second
-- Ronald J Burke
Providing a service is very different from making a product. Individuals buying a product have no contact with the individuals that made it.
© 2011, Ronald J Burke. All Rights
reserved.
Communicating for Employee and Customer Loyalty
-- Colin Coulson-Thomas
Effective communicators can play a key role in moving from a climate of confrontation to a culture of loyalty and collaboration. They can identify supporters and opponents of change and endeavor to ensure each understands the other’s viewpoints and legitimate concerns. They can put feedback loops in place and encourage senior managers to listen. They can assess tolerance for diversity and whether sufficient discussion and debate is occurring.
© 2011,Colin Coulson-Thomas. All Rights
reserved.
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